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What are Facebook Sales Events?
In simple terms, Facebook Sales Events are 8-day Facebook event campaigns that are completely custom-built for your dealership. These campaigns focus on putting appointments on dealer calendars, utilizing automotive marketing strategies that drive results. We schedule appointments, allowing your team to excel at what they do best... sell cars! This approach is part of our data-driven marketing and Total Influence Marketing strategy, ensuring you achieve maximum impact in your sales efforts.
How do Facebook sales Events work?
To launch your Facebook Sales Event effectively, our team focuses on automotive marketing by building a customized event page on Facebook, creating targeted ads, and developing a custom audience. Utilizing advanced AI in our data-driven marketing approach, we fine-tune audience delivery for optimal results. Our trained BDC communicates with Facebook users through Messenger to schedule appointments for your team. We ensure reminders are sent 24 hours before, on the morning of, and 24 hours after their appointments. Our BDC operates from 8:00 am to 11:00 pm CST, 7 days a week, embodying our Total Influence Marketing strategy.
What of Facebook Sales Events do for my team?
A typical 8-day Facebook Sales Event in the realm of automotive marketing often reaches tens of thousands of people, generating up to 200,000 impressions. This data-driven marketing approach creates hundreds of message threads, converting into about 75 to 150+ appointments scheduled during the event. Aggressive dealers average 9 to 15+ units sold, with some exceeding 20 new and pre-owned vehicles sold. Our team is excited to leverage Total Influence Marketing to deliver similar results for your team next week!
Additional Facebook Sales Events benefits:
With effective automotive marketing strategies, we have seen a lift in dealer website traffic. This data-driven marketing approach has led to elevated web leads and increased incoming phone traffic. Additionally, there has been a significant lift in the dealer's Facebook page engagement, contributing to an increase in gross profit and market share through Total Influence Marketing.